3 tips to increase your website traffic

Company webpages sometimes have hard times in the digital field, since they have problems increasing their website traffic.

Evidently, if you do not have any traffic, you won’t be generating any sales. Now the marketing professionals from Swiss Tomato share their top three tips about generating traffic on your site.

Get social

Digital marketing professionals do believe that social media is an important part of any business online marketing strategy. But it is not enough to have social media accounts, you need to be active on them, for example you should answer users’ comments on your Facebook page or react to the most popular Twitter topics.
On the different social media platforms, creating a remarketing campaign has never been easier. You can easily target your previous website visitors and attract them to return to your website. On Facebook relatively small and precise groups can be targeted by a remarketing campaign (you only need 100 visitors), however, on Twitter you need 500 users.
When you create a social media campaign it is essential to have a compelling headline. Try to find out what people are reading (e.g. with Google Trends) and emulate that kind of content. In the meantime do not forget e-mail marketing campaigns either. Companies nowadays think that sending newsletters are bad for their brand. In fact, building an effective e-mail marketing campaign today is as essential as having a good SEO strategy.
Depending on who you wish to target on the different social media sites could help you reach your goals. LinkedIn for example is specifically designed for networking and making B2B connections and/or transactions.
However, Instagram and Pinterest are used for B2C targeting, those sites should be used if you have good quality photographic content. Besides posting chic photos, there are paid campaign possibilities on Instagram, so they can reach a larger target group.

Search Marketing

Having a well-built and planned Google strategy is the most important of all. When designing a Google campaign, basically you have two options: making a content marketing plan, which increases your organic reach and/or creating an Adwords campaign with pre-planned keywords. 

Blog regularly

It is proved that blogging increases traffic on your site. As a result, you should write your own posts from time to time. Although exchanging blog posts can be a great way to attract new visitors, too. Find some enterprises that are in a similar situation in terms of size and audience, try to reach out to their editor or site administrator and ask whether they would like to exchange blog posts or articles with you.
Contributing to other sites might work too. In this case you can exchange ideas and services. For example, if you are good at content marketing articles then you should write for another company for free, however, that other company could make you a fantastic marketing video or a cool part of your website design. Whatever the situation is, just make sure you only post high-quality, original content on your site, otherwise Google might avoid your webpage.
When you write blog posts you should add as many keywords as possible, so search engines could find your page easily. When you do that, do not forget to target long-tail keywords too, because many user work with them.

Host a course or a webinar

Last but not least, you should host webinars or courses on your site. No matter what industry you are in, there must be a topic you have enough expertise on so that your customers would go to your website and listen to it. If you don’t want to spend your time with online live conferences, then you can just upload a video that users can watch anytime they want to.
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